Astrulite brand assets.
Everything you need to talk about, link to, or feature Astrulite — for press, partners, creators, educators, and the community. Please use the assets as-is; don't recolor, distort, or recompose the mark.
Full brand guide.
Logo, clear space, color, typography, brand-in-use, social, and stationery — the full 25-page reference. Read this before adapting the mark for print, packaging, or partner materials.
Download PDFLogo lockup.
Lockup with tagline.
The tagline lockup — FROM IDEA TO PRODUCT — is the preferred version in editorial and marketing contexts where the promise needs to travel with the mark.
Astrulite wordmark.
Use the wordmark when the brand mark would be too small to read, or when horizontal space is tight (footers, dense navigation, print bylines).
Brand mark.
The mark alone is for favicons, avatars, app icons, watermarks, and social profile pictures. Give it clear space on all sides equal to X — the cap-height of the uppercase letters in the wordmark. No other graphical elements may enter that zone.
Color system.
Astra Blue and Astra Mint are the two official brand colors. Deep Navy and Space Black are support neutrals for typography and dark surfaces.
#03ABFF#8EFFFE#0B1C2C#050912Type.
Astrulite uses Plus Jakarta Sans across product, marketing, and print surfaces — it's a geometric sans-serif originally designed by Tokotype for the Jakarta City branding, chosen for its clean, modern, friendly tone.
Approved weights: Light (300), Regular (400), and Bold (700). Use Bold for headlines, Regular for body, and Light sparingly for large display type. Set headings tight (tracking ~-0.02em); leave body copy at its natural tracking.
Do and don't.
- Prefer a clean white background. Use the light lockup on dark or photographic backgrounds; use the dark lockup on white or near-white surfaces.
- Keep clear space on all sides equal to X — the cap-height of the wordmark's uppercase letters.
- Scale the logo proportionally. Use the monochrome version when full-color printing isn't possible.
- Position the logo at the top-left, top-right, bottom-center, or another balanced anchor of the layout.
- Link back to astrulite.com when using the logo online.
- Colors. Don't change the logo colors, even if a swatch looks similar — always use the official specs above.
- Sizing. Don't stretch, squash, or otherwise distort the logo. Any resize must be proportional.
- Fonts. Don't substitute a different typeface for the wordmark, no matter how close it looks.
- Backgrounds. Don't place the logo on busy imagery or low-contrast colored backgrounds; switch to the reversed or monochrome version instead.
- Effects. No filters, blur, drop-shadow, gradients, outlines, rotation, or flipping.
- Recomposition. Don't rearrange the mark and wordmark or swap in a different tagline.
Press & partnerships.
For SVGs, vector source files, custom co-branded assets, product screenshots, or interviews, email founder@astrulite.com or, for integration and program work, our partners team.
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